So what are the tips to write compelling and impressive content? Every prolific writer knows this secret. But otherpeople believe that writers seem to have magical wordsmithing powers that is believed to do the trick. Well, the secret to writing compelling content is no more a secret because we are going to share some useful tips that would help you create clicklicious copies of content.
The art of writing an impressive piece of content does not lie in inspiration or brilliance, but is found in through research, planning and structure. I, Harjeet (liked to be called as Harr Jeet) is going to share several tips that would help you utilize your researching, planning and structuring skills to create something that is going to amaze the visitors.
Treat your users as wild animalsJust like a hungry panther looks for his next meal, web visitors hunt for information, a solution to their problem or some products or services to indulge in. Create your content in such a way that visitors are able to find what they are looking for. Because in case, they do not search what are looking for, they may turn to the other options available on the Internet.
Write catchy headlines
You already know that a good headline is the most important part of your content. Without a clear, understandable and relatable headline, you may fail to evoke interest in a user. Write your headline in such a way that it communicates what your content would be like. When you are writing a headline, consider giving answers to several questions- It is problem-based or solution-based? It is question-based or answer-based? Does it evoke interest and curiosity in a user? Getting answers to all these questions will help you create a winning headline for your content.
Hook the readers
A great copy of the content is able to hook the readers till the end. Write content in such a way that user is motivated to read para after para until he reaches the end or the call to action. For instance, you can start by talking about the actual problem, its symptoms, or can add personal examples so that the readers can easily relate. All these hooks will work like a charm every time.
Write for scanners
Not everyone has the time to read the content till the end or enjoy the words served by you deliciously. Some come hunting for the important information and when they are not able to locate the information they are looking for, they simply leave. The tip to reduce the bounce rate of the visitors is to present the important details in your content in such a way that even the persons who are in hurry are also able to get what they were looking for.
Use familiar words
Many people make a mistake of embellishing what they do. They go extra miles to make their processing sound fancy, special or scientific. Always use familiar or simple words that are understandable to the readers. The use of familiar words also makes users understand they are in the right place.
Visualization Helps sometimes
The visual appeal of the content greatly impacts the readability of your text. You can enhance the visual appeal of your content by using different font sizes, emphasizing on quotes, playing around with bolds, italics and highlight features of the word, creating sub-headings and using bullet points. Visualization helps your web copy easier to read.
Those were several useful tips that would help you create an impressive copy of the content. Now when you have known the secrets, ensure you follow the above-mentioned tips to create web copies that are able to provide good information to the readers, solution to their problems, evoke interest in them and finally encourage them to take an action.
For more tips on how to write compelling content and all about content marketing, stay tuned with us.
Till then, Happy writing!